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If personal ad websites had feedback, you could select only individuals with a gold star.
A magazine writer had less-than-great experiences with several big online dating websites.
A polished, professional-sounding ad makes you look thirty IQ points smarter.
If you're in a big city, especially in the north or west, describe your looks and your money in your personal ad.
At first this feels like going to the Humane Society to pick out a puppy... E.g., one young woman described herself as "honest, intelligent, with a heart of gold." Her rap sheet says that she's serving 25 years for homicide.
(She was a waitress, so maybe a rude customer didn't leave her a tip. ) I've read hundreds of personal ads from incarcerated women.